As a small business owner, you have likely heard the adage that retaining an existing customer is easier than gaining a new one. Believe it or not, this saying is true! According to Forbes, it can cost five times more to acquire a new customer than it is to hold onto your current customers. In dentistry, this concept is just as applicable, which means that you should be paying some attention to the patients you have already served, especially at the end of a challenging year.
Perhaps they forgot to schedule their routine checkup and cleaning. Maybe they wanted to think about a particular procedure before moving forward and haven’t contacted you back. These patients can easily fall through the cracks; however, data tracking can help with patient reactivation and bring in more revenue at a lower cost. Can you think of a better way to start 2021?
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