Revenue – Cost = Profit
The above equation seems so simple right? But which part of the equation catches your eye? For many of us, cost is all we see. We look right past revenue and profit and focus of our attention on the unproductive part of this equation.
I talk with a lot of great people every day about their dental practices and what their business needs in order to grow and improve in their market and I am always taken aback by how many of those same people are afraid to change what they are doing and try a different approach mainly because they are afraid of the cost.
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